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|Forget About Sales Womens Aaron Altherr Jersey , Think “Customers” Instead
Why do you think that you should forget about sales when ecommerce, in the first place, should really be all about sales and numbers?
Well, you will get the best answer from shopaholics who have been depriving you of their credit cards and have looked for better deals (read: ecommerce experience) elsewhere because they were stressed using your website.
People who do business online do it for convenience. So if you promise them that your goods or services are just a click away and you value their time, then deliver that experience.
Here are some Ecommerce Website Design irritants that can drive potential customers away.
Ambiguous and Misleading Headlines
Tell it like it is. Your headline is your doorway to that little basket icon on your site. Don’t waste your visitor’s time by telling him that you’re offering a cat when you are actually offering a cat’s accessory. Or don’t tell him that you’re on sale at 70% when what you really mean is Womens Tommy Joseph Jersey , up to 70% on selected items. Get the point?
After your catchy, straight-to-the-point headline, give your visitors a stress-free navigation experience. Make sure that the navigation is as easy as when your visitor navigates his mouse to his desktop icons.
Tell him exactly where it is, clearly telling him where each link goes, and letting him know exactly how to go back to that link. Don’t rely on your search bar. It’s just a support when they can’t find what they’re looking for.
It’s not his Internet connection that’s causing your website to load. Why? When he goes to other sites Womens Rhys Hoskins Jersey , browsing is just fantastic! So he ends up giving away his hard-earned money to your competitor.
Messy Lay-outPoor Typography
Do you know that when on the web, the reading pattern for most browsers follows the F pattern? It is also interesting to note that most web readers, according to a study, focus their attention mainly on the left side of the web page. Good margins, clear spacing and apt fonts are a key factor to readability.
Reading behaviors and patterns of web users is a good basis on how you can have visitors stay on the page and get on with that sale.
Irrational Registration Forms and Tricky Check Out
Nothing is more annoying than a registration form that asks you to fill it out twice in your address. True Womens Nick Williams Jersey , the customer’s billing address may be different from his delivery address but a smart design can do the trick without annoying the potential customer.
The same is true for newsletteremail subscription. Some customers do want your products but it does not necessarily mean that they need to receive your newsletters. Avoid annoying customers by placing your newsletter opt box (which is in default “yes”) inconspicuously.
It is thus important to think first of visitor experience in putting up ecommerce. Look at how Web Design Sunshine Coast makes this easy and convenient for visitors of Donna Hay, Australia’s leading editor and famous cookbook author.
A genuine interest in putting the customers’ interest first, before numbers, is sales assumed.
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